Our approach
We have one goal: to ensure that society as a whole is kept informed through high-quality climate reporting that reflects the urgency of the climate crisis, and is encouraged to take action, both individually and collectively. How do we get there?
Advise and inform
We advise journalists, media professionals, decision-makers in the media sector, regulatory bodies and decision-making bodies on good climate coverage and provide supporting information materials
Clarify and correct
We combat disinformation relating to climate journalism and draw attention to incorrect reporting
Challenge and encourage
We advocate for appropriate reporting, particularly in public-service broadcasting, through regular programmes such as KLIMA° vor acht; we support networks and draw attention to high-quality climate journalism
Our impact
Together, we’ve already made a big difference – in promoting better climate coverage in Germany. Here are a few examples:
Our offers
For journalists
Are you looking for data, evidence or contacts for your research? In our resources, you’ll find everything you need for excellent climate reporting.
For everyone
Do you want to make your voice heard and help shape change in the media? Join our movement and support our campaigns.
News from KLIMA° vor acht
Stay up to date! Our latest analyses, news on climate coverage and insights into our work at a glance.
Team InsightsMeeting in Marburg: Campaign and website take shape
Our face-to-face meeting took us to Marburg: we fine-tuned the campaign, planned the advert and set a date for the website relaunch
Impact & SuccessClimate Update: Five years on RTL
What began in 2021 as the first success of our campaign is still running today: RTL’s ‘Klima Update’ has been reporting regularly on the climate crisis for over five years. Over 470 episodes – and demand remains high.
Impact & SuccessThank you – to over 50,000 followers!
20,000 on Instagram, 13,000 on Mastodon, 11,000 on LinkedIn and 6,000 on Bluesky: together, we form a community of over 50,000 people who are campaigning for better climate coverage. A big thank you – and an invitation to make
Why did we start KLIMA° vor acht?
The problem:
The climate crisis is progressing – yet public-service broadcasting is not covering it adequately. This is dangerous: without public awareness, collective action does not build up and disinformation fills the void.
Our solution:
We collect data on climate coverage, highlight shortcomings and thereby provide a fact-based foundation. Building on this, we actively campaign for regular, high-quality climate coverage in the German media.
Get involved:
Do you work in the media industry or would you like to support our cause? Help promote good climate journalism, join our organisation or support us with a donation.