Thank you – to over 50,000 followers!

20,000 on Instagram, 13,000 on Mastodon, 11,000 on LinkedIn and 6,000 on Bluesky: Together, we form a community of over 30,000 people who are campaigning for better climate coverage. A big thank you – and an invit­a­tion to make our voices heard even louder together.

Whether it’s a Reel, a Carousel post or a LinkedIn analysis: behind every post by KLIMA° vor acht lies volun­tary work – and she is the one behind every click, like and comment. It’s time to pause for a moment and say thank you.

Thank you for your trust

You follow us because you know that the climate crisis belongs on tele­vi­sion during prime time – not in the late-night slot. As a not-for-profit organ­isa­tion run by volun­teers, we cannot take this trust for granted. Every follower is proof that our cause is reson­ating and is needed. Thank you for joining us on this journey.

Our reach today – and what makes it possible

At present, we are achieving:

• 20,000 followers on Instagram – our main channel for Reels, behind-the-scenes content and quick facts on climate coverage
• 13,000 followers on Mastodon – our results in advert­ise­ment free fedi­verse, the space of science and inde­penaent journ­alism
• 11,000 followers on LinkedIn – this is where we discuss the state of climate journ­alism with media profes­sionals, academics and decision-makers
• 6,000 followers on Bluesky – threads and discus­sions on our daily analyses, in the middle of the climate journ­alism community

Alto­gether, that’s over 50,000 people who feature our content on their timelines. That’s reach that we don’t have to pay for, but which is given to us – post by post, share by share.

The formats in which we make studies and programme analyses access­ible have consist­ently been partic­u­larly well received by you. Take, for example, our summary of the 3‑degree warming pathway, which is likely to mater­i­alise as early as 2050 rather than 2100. This post racked up around 190,000 views! When we announced the conclu­sion of our spon­sor­ship campaign in December, the response was also huge – an incentive for us to keep working on high-quality, well-presented content.

Here’s how you can help us reach an even wider audi­ence

Reach is a key factor in determ­ining whether climate coverage will finally become a priority for public-service broad­casting. So, if you care about what we do, there are three simple ways you can help us.

1. Become a follower – across all chan­nels. The wider our reach, the more seri­ously edit­orial teams and programme decision-makers take us. Follow us on Instagram, LinkedIn and Face­book – and feel free to turn on post noti­fic­a­tions so you don’t miss a thing.

2. Share our content. A repost, a shared Reel or a forwarded LinkedIn post reaches people we would other­wise never reach. Posts about recent studies or successful campaigns are partic­u­larly well suited to sharing within your own networks.

3. Use our hashtags. Tag your own posts on the topic of climate coverage with #Prime­Time­ForCli­mate, #KlimaVor8 or #Medi­en­K­li­maKrise. This helps to bring debates together in one place – and makes it easier for us to find and amplify your voice.

Each and every one of you helps to make our voice heard more clearly. Thank you for being part of this! Let’s continue to grow together.

Follow us on Instagram, LinkedIn and Face­book, and use #Prime­Time­ForCli­mate, #KlimaVor8 and #Medi­en­K­li­maKrise.