€135,000 funds secured to bring KLIMA° vor acht before the Tagesschau

For over a year and a half, KLIMA° vor acht has been raising funds to secure an advert­ising slot before the “Tagesschau” – the search for spon­sors has now been success­fully concluded. With €135,000 raised from six companies, including GLS Bank and Prokon as main spon­sors, produc­tion of the climate advert can finally begin.

A long-awaited mile­stone

Since 2020, we at KLIMA° vor acht have been campaigning for a regular, constructive TV programme on climate issues on public-service broad­casting. To raise the profile of this campaign, we have launched a spon­sor­ship campaign for busi­nesses: over the past year and a half, we have been seeking supporters for our vision. With the spon­sor­ship funds raised, our goal #Prime­Time­ForCli­mate is now a big step closer: we will purchase an advert­ising slot before the ‘Tagesschau’ and promote greater climate coverage. At a broad­cast time with the largest TV audi­ence in Germany.

“It’s very exciting! The team at KLIMA° vor acht is now set to produce the advert they’ve been working towards for more than five years,” says Aysel Osmanoglu of GLS Bank, which is funding the campaign along­side Prokon Regen­er­ative Ener­gien eG as the main sponsor.

Six spon­sors are making this possible

Among the first supporters were the energy co-oper­ative EWS Schönau and the oat drink manu­fac­turer Oatly. The Sauer­land-based machinery manu­fac­turer Ohrmann GmbH and the energy consultancy ENSO GmbH also recog­nised the import­ance of good climate coverage at an early stage and came on board as spon­sors. The largest contri­bu­tions came from GLS Gemeinsch­afts­bank eG and Prokon Regen­er­ative Ener­gien eG, each providing €50,000.

“KLIMA° vor acht delivers exactly what we urgently need in Germany: reli­able, easily access­ible and scien­tific­ally sound inform­a­tion on climate change. As an energy co-oper­ative, we stand for respons­ib­ility and trans­par­ency and support this campaign whole­heartedly,” says Henning von Stechow, Chairman of the Board of Prokon eG.

Why this advert is needed before the Tagesschau

The reason for the campaign lies in the figures: in 2025, climate issues accounted for just 1.33 per cent of Das Erste’s total program­ming – compared with 1.49 per cent in 2024 and 2.2 per cent in 2023. The situ­ation is similar at ZDF: 1.32 per cent of broad­casting minutes in 2025 focused on the climate crisis, down from 1.4 per cent in 2024 and 1.9 per cent in 2023.

“Global average temper­at­ures are continuing to rise, yet media coverage of the issue is steadily declining,” sums up Friederike Mayer, chair of KLIMA° vor acht e.V.

What happens next

Once the search for spon­sors has been final­ised, the next phase begins: the produc­tion of the advert. The aim remains to raise aware­ness of the climate crisis through a daily, constructive programme broad­cast at prime time on German tele­vi­sion – where the widest audi­ence can be reached.

We would like to thank all our spon­sors for their trust and support. Without them, this step would not be possible.