Meeting in Marburg: Campaign and website take shape

Every so often, we pack up our laptops, slip into our smart KLIMA° vor acht outfits and meet up at a central loca­tion with rail links – this time in Marburg.

In our day-to-day lives, we’re scattered all over the country – Berlin, Hamburg, Munich, and every­where in between. Online? No problem! But every now and then, we need more than just tiles on a screen: that’s when we want to put our heads together, draw on flipcharts and stick Post-it notes every­where – just like we did this weekend.

The key themes: the campaign and the new website

This meeting focused on two topics: our successful campaign centered around the commer­cial and the new KLIMA° vor acht epis­odes, as well as the brand-new website. Each of these topics raised key ques­tions: Where are we at the moment, what are the next steps, and what obstacles do we still need to over­come?

The campaign is entering its crucial phase: the scriptwriters have sent in their first drafts. We used our time together to thor­oughly review and, where neces­sary, adjust our argu­ments and posi­tions, to discuss the desired impact, and to continu­ally adopt the perspective of our target audi­ences. An edit­orial plan is now in place to prepare for the commu­nic­a­tion surrounding the launch. Things are really taking shape!

Details of the new website’s launch are also taking shape. Following a joint review of the current status and in consulta­tion with the commu­nic­a­tions team regarding the campaign, the launch date has been set. Without giving too much away: it won’t be long now!

Terrace Time and Energy for What’s Next

We spent time together on the terrace until late in the evening, enjoying glor­ious summer weather – chat­ting, laughing and playing. That’s exactly what makes the Real Life meet-up so special: it’s not just about devising strategies and plans, but also simply spending time together.

When we sit together in one place, things suddenly seem to happen more easily than usual – ideas come more quickly, and so do decisions. We’re now taking what emerged in Marburg with us into the coming months. You’ll see it reflected in our upcoming initi­at­ives.